Key Account Management (KAM) is one of the most important strategies in business today.  Too many companies flounder and struggle because they either try to compete across too wide an area, thus depleting focus and resource allocation.  As a consequence, they dilute their own efforts and appeal and the net result is that the customer, already feeling fairly 'Thrill-Immune' from the sheer 24/7/365 nature of modern Business, loses sight of what it is that makes that particular supplier special.