In today’s society, the successful organisations have a unique ability so market
and sell their products and services. Sales and Marketing Strategies is a fast-
paced, dynamic and highly informative programme that covers ideas, techniques,
tips and practical useful information. The programme uses case studies,
interactive and engaging exercises, video clips, and real-world examples from
world-class practices in sales excellence. In the programme you will learn how to:

• Understand the psychology of selling
• Practical sales tools and techniques
• Marketing and branding
• Internet marketing
• Success habits of the ‘greats’ in sales
• Knowledge that will help you to meet and exceed targets

Who Should Attend?

• If you're presently in a sales or a sales environment position within your
organisation and you wish to step up to the next level of skill development,
this programme is for you
• Other personnel who need to promote products or services internally in
the organisation, or who have to market to external clients and who are
responsible for improving the overall productivity of their employees whilst
maximising the potential of their sales organisation, would benefit from
attending.

Programme Objectives

• The sales cycle
• Characteristics of successful salespeople
• How and where to find new clients
• How, where and when to network
• Planning and setting targets
• How to use the phone effectively to set up appointments
• Phoning scripts that work
• Dressing for success
• Developing rapport and easing tension levels
• Powerful questioning and listening skills                                                                  
• How to close sales and overcome objections
• Customer service and the impact on sales
• How to deal with different personality types
• Neuro-Linguistic Programming and the impact on sales
• Overcoming fears and limiting beliefs
• Understanding body language
• Time and focus management
• Communication and negotiation skills
• The power of goal setting
• How to develop a winning attitude
• Habits of highly successful people
• Maximizing your marketing programme
• Brochures, print ads, radio and TV
• Marketing mistakes to avoid
• Working with the media
• Branding
• Internet marketing strategies
• Search engine optimization